James D. Cimino

Interactive Racing Game for Novartis

Overview

During my tenure at D2 TEAM-Sim, I led the development of a sophisticated Formula One racing simulation for Novartis. This project was designed to educate clinicians on the complexities of treating Parkinson’s Disease by using a high-stakes motor racing metaphor.

The Therapeutic Metaphor and Logic Engine I architected the game mechanics to serve as a direct clinical simulation. In this ecosystem, the car and driver represent the patient, the physician acts as the "pit crew," and the race track symbolizes a "day in the life" of the individual.

Haptic Feedback and Symptom Emulation

To move beyond visual learning, I integrated physical and visual "force feedback" to illustrate the consequences of improper dosing.

Technical Architecture and "Table-Driven" Design

I managed a multidisciplinary team to build the entire 3D environment, including all assets and graphics. A key technical requirement was ensuring the longevity and flexibility of the clinical logic.

Project Leadership and Multi-Channel Deployment

As the project lead, I was responsible for the full development lifecycle, including sound design, quality control, and client communications. Key Insight: By translating clinical dosing into the language of racing performance, I transformed a complex pharmacological concept into a visceral, tactile experience. This approach allows physicians to "feel" the impact of their prescribing habits in a way that traditional medical literature cannot replicate.

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